Perfume Ads
I chose perfume ads because I have quite the collection myself and it is a product where you can find unique approaches when it comes to attempts at effective advertising. I am not a fan of anything on this ad because of the way it is presented. There is a major dissonance occurring in this ad. This perfume by Marc Jacobs is very feminine with the large flower as the lid to the bottle and everything in the background being pink. I hate the fact that the product placement is phallic in nature. It completely goes against what the perfume is trying to market to me. The design is done poorly in my opinion because the composition and product placement are sending the opposite message than what the product was designed to market to the consumer.
I love how this ad is done when it comes to advertisement and gestalt principles. I think it adheres to the law of similarity because of the black and white which I think also sends out the message that this is a classic, timeless cologne that will always be in style. The concept of how they are trying to market the cologne matches the ad being a businessman on the go and it portray masculinity very well. I also think it can be law of pragnanz because making the image black and white also simplifies it. Also this ad is not busy at all it is very structured which I think adheres to the law of continuity the way this ad is set up it flows well directing the eye in a very organized manner. Originally your eye is drawn to Justin Timberlake in the suit then your eyes wander to the bottom corners to show what this image reflects on the product. To me it says if your a businessman with class buy this cologne.
And I came across this ad when I was doing this project and wanted to see what the class thought on this one.....
