Menu Redesign Riggattis restaurant

The Original Menu

This original menu I feel does not grasp the character of Riggatti's. To me it is too simplistic and fancy. The fonts and logo are the strongest communicators of this. When looking at this menu I think of a nice sit down restaurant located in Ancestor Square enjoying pizza that is fancier than ordering from Pizza Hut or Hungry Howies. It contains Harmony and Balance with the concept of simplicity yet there is no contrast or images drawing in the eye to entice a customer to choose this pizza over the many other choices offered in town. Also this is the original menu and when speaking with Fred he has added in some new pizzas and still had yet to include them which is detrimental to him spreading his campaign with unique combinations that set him aside from other pizzerias in St. George.


The New Menu

When it comes to reaching out to a younger crowd I think adding in more color and pictures is essential to grabbing their attention. The fonts need to be a little funkier and less curvy giving it a fancy sit down restaurant feel to it. When I was collaborating with Fred one of the things he wanted to try to get across was to get the quality of pizza that is equivalent to a sit down restaurant yet the character is a laid back atmosphere. I chose a color photo on the front to draw in the eye with lots of contrast and focusing on the pizza as well as the central character to the restaurant which was the wood-fired oven. I think these pictures add to the psychological of the homemade pizza drawing you in to want to try it. You want the customers to look at the pictures and get hungry. Just like all of the fast food commercials that show the perfect juicy hamburger. The pictures help to encourage the aspect that it is a better quality than the chains in town but the funkier fonts and menu layout help to show that it has a more laid back character to it. When it comes to gestalt principles I think this menu follows the laws of similarity as well as continuity. You start with the color pic to draw you in to the pizza then open it up to view all the options of pizzas to order then at the end once you decide the hours and contact information are provided to order your pizza. The fonts are all equal when it comes to the title of the pizza vs. the description. 

Art Direction-Harry Potter 2: Basilisk scene

ART DIRECTOR

NIEL LAMONT- There were seven art directors but Niel Lamont has been the supervising art director for all the Harry Potter Movies. 

2010    Harry Potter and the Deathly Hallows, Part 1Supervising Art Director
2009    Harry Potter and the Half-Blood PrinceArt Director
2007    Harry Potter and the Order of the PhoenixSupervising Art Director
2005    Harry Potter and the Goblet of FireSupervising Art Director
2004    Harry Potter and the Prisoner of AzkabanSupervising Art Director
2002    Harry Potter and the Chamber of SecretsSupervising Art Director
2001    Harry Potter and the Sorcerer's StoneSupervising Art Director
1999    Brokedown PalaceArt Director
1999    The World Is Not EnoughSupervising Art Director
1998    The AvengersSupervising Art Director
1996    In Love and WarSupervising Art Director
1995    GoldenEyeArt Director
1993    The Three MusketeersArt Director
1991    The Taking of Beverly HillsArt Director

• some of the nominations and awards:
  • 1997
    • nominated to ADG Excellence in Production Design Awards - Feature Film - "Titanic", with Charles Lee, Robert W. Laing, Steve Lawrence, Martin Laing, Peter Lamont, William Rea, Hector Romero
    • ADG Excellence in Production Design Awards - Feature Film - "Titanic", withCharles Lee, William Rea, Steve Lawrence, Hector Romero, Martin Laing,Robert W. Laing, Peter Lamont
  • 2001
    • nominated to ADG Excellence in Production Design Awards - Period or Fantasy Film - "Harry Potter and the Philosopher's Stone", with Steve Lawrence, Stephen Morahan, Andrew Ackland-Snow, Peter Francis, Michael Lamont, Simon Lamont, John King, Dominic Masters, Gary Tomkins & Lucinda Thomson
  • 2007
    • nominated to ADG Excellence in Production Design Awards Feature Film - Fantasy Film - "Harry Potter and the Order of the Phoenix", withAndrew Ackland-Snow, Mark Bartholomew, Gary Tomkins, Alexandra Walker, Martin Foley, Stephen Swain, Alastair Bullock, Sloane U'Ren,Hattie Storey, Molly Hughes, Ashley Winter, Andrew Williamson, Adam Brockbank, Rob Bliss, Peter McKinstry, Alex Smith, Denise Ball, Emma Vane, Marcus Williams, Matt Walker, Stephanie McMillan & Tino Schaedler
  • 2009
    • nominated to ADG Excellence in Production Design Awards - Fantasy Film - "Harry Potter and the Half-Blood Prince", with Andrew Ackland-Snow, Alastair Bullock, Sloane U'Ren, Gary Tomkins, Hattie Storey, Tino Schaedler, Martin Foley, Molly Hughes, Stephen Swain, Ashley Winter,Stephanie McMillan & Stuart Craig

http://www.youtube.com/watch?v=PfmKCrL8CtY

Art Direction

http://www.youtube.com/watch?v=kb7T9oK0tF8

To set the tone of the scene they implemented of a lot of blue, green, and black to give an ominous dark feel for the whole battle between the Basilisk and Harry. It helps to set the emotional feel of conflict and the dark side of what Hogwarts has lurking underneath it. The only illumination is on the characters themselves while the rest remains very dark.

I also think it added to the artistic feel of the scene that instead of just climbing up on a rock Harry climbs up onto this statuesque head of a wizard. It adds to the scene making it look more dramatic that this basilisk is standing up against this giant face of a wizard with his beard flowing outward and helps to emphasize the battle of good vs. evil. Also the addition of the water beneath them adds a touch more of a dramatic element and helps add to the scene as well.

The basilisk is added in to the scene through computer animation and the way it is designed contributes a certain feel to the scene. It is very detailed and very shiny to the point where it is almost glowing giving it an alien like quality. It helps to emphasize the evil behind the creature and the need for Harry to destroy it. The shot in the scene that shows from the vantage point of Harry with the basilisk coming at him directly shows a dramatic emphasis on the teeth with lots of saliva dripping off of the fangs. The only part that isn't animated is the shot where Harry stabs the basilisk right through the center of the head.

VALENTINES DAY 

Happy Valentines Day! These are a few of my favorite designs I saw. The old man just makes you smile and then I discovered these vintage style cards. The animation of the characters are so cute and classic you just can't help but be drawn to them. 

Design Presentation

Perfume Ads

I chose perfume ads because I have quite the collection myself and it is a product where you can find unique approaches when it comes to attempts at effective advertising. I am not a fan of anything on this ad because of the way it is presented. There is a major dissonance occurring in this ad. This perfume by Marc Jacobs is very feminine with the large flower as the lid to the bottle and everything in the background being pink. I hate the fact that the product placement is phallic in nature. It completely goes against what the perfume is trying to market to me. The design is done poorly in my opinion because the composition and product placement are sending the opposite message than what the product was designed to market to the consumer. 

I love how this ad is done when it comes to advertisement and gestalt principles. I think it adheres to the law of similarity because of the black and white which I think also sends out the message that this is a classic, timeless cologne that will always be in style. The concept of how they are trying to market the cologne matches the ad being a businessman on the go and it portray masculinity very well. I also think it can be law of pragnanz because making the image black and white also simplifies it. Also this ad is not busy at all it is very structured which I think adheres to the law of continuity the way this ad is set up it flows well directing the eye in a very organized manner. Originally your eye is drawn to Justin Timberlake in the suit then your eyes wander to the bottom corners to show what this image reflects on the product. To me it says if your a businessman with class buy this cologne.  

And I came across this ad when I was doing this project and wanted to see what the class thought on this one.....

Contrast, Harmony, and Balance

Since I am such a fan of National Geographic's photography I chose this photo because I think it has some good factors when it comes to contrast, harmony, and balance.

There is a large amount of contrast in this photo. The bright light illuminating the tent as well as the green trails of light swirling across the sky are the only sources of light bringing the eye's attention directly to these elements, however, these sources of light provide a soft outline of the trees and landscape in the background providing dramatic contrast for this photo. Also it is a nice detail on the contrast of the snow shoes against the tents as well.

This picture is harmonious to me because it is peaceful. I imagine making camp in the wilderness where it is so quiet and I feel this picture reflects that. The soft light of the tent combined with the pretty greens of the northern lights create a calming effect. It makes me want to sit with a cup of hot chocolate, watch the lights, then crawl into that little tent to warm up. It is also harmony to me because it is natural as well as at night which is a time of rest and relaxation.

I find the balance of this photo to be asymmetrical as it should be. Initially my eye starts at the top of the photo following the ribbons of green light all lead to the central focal point of the top of the pine trees which are completely black and void of detail so my eye follows the outline of these trees to the illuminated tent and finally to the snow shoes leaning up against it. This isn't I would say a balanced path for the eye to follow but I think it is part of what makes this photo interesting just like the Rule of Thirds suggests. Try to put more balance into this photo and I find it would make it boring.

I love how all elements of this photo come together to provide a stunning visual of what it would be like to camp in the Alaskan wilderness and witness such a beautiful occcurence in nature.

Visceral Response

This image is known as Ghost by Peter Lik and when I saw this photo for the first time it ignited my love for photography. The S-curvature of the lines in the rock provides a natural frame for the silhouette of the human figure. The sunlight illuminating the ghost before you draws your eye to this subject in such a striking manner. To me it creates a sense of mystery and peace at the same time. I imagine hiking through this canyon where it is so quiet and calm leaning against that rock wall watching this figure form before my eyes. It gives a sense of life to a place that seems no living thing could thrive. The thing I find so wonderful about this is that it occurred in nature. No person set this up it was a moment I am able to experience through another person's eyes which to me is the most powerful thing about photography. A visual explanation of people's perspective and how they view the world.